Building a social media presence can be time-consuming. Entrepreneurs wear so many hats. This is one task you should delegate to an intern, staff member, or marketing company. Making someone else responsible for your social media or using timesaving tools such as Hootsuite, BuzzSumo, Sprout Social, and Post Planner will ensure that your business is updated, accurate, responsive, and has an efficient online presence. Here are 6 social media platforms you should definitely be on:
- Create a Facebook page for your business. It has a domain rating of 100. More than 1 out of 7 people on the planet are on Facebook, and they’re actively checking out the 65 million plus local business pages listed on the biggest social network ever. Creating a Facebook presence for your business takes five steps. Once you are done creating, the best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays. Read this step-by-step guide: How to create and claim your Facebook business page.
- Foursquare has a passionate following of 55 million monthly local small businessfans. They check-in, share where they are, and leave tips for others to follow. Without a filled-in profile on Foursquare, SMB owners are missing out on helpful user-generated information about their business. Learn how to list or claim your business on Foursquare.
- Instagram. Create an Instagram business page. It has a domain rating of 99. A recent studyshows 82% of customers research before they come into the store to buy. Today, especially if you’re marketing to younger demographics, photography-based Instagram is a visual invitation to come in and see for oneself. The best time to post on Instagram is 11:00 AM on Wednesdays. Guide: How to create an Instagram account for your business. Follow us on Instagram: instagram.com/laurensimonepubs or @laurensimonepubs
- Linkedin. It might seem like LinkedIn only matters for national or global brands, but a local business can show researching consumers more of who they are, from owners to employees. Use LinkedIn to present yourself as a reputable, well-connected owner with years of relevant experience, especially for finance-based businesses. It has a domain rating of 98. Follow us on LinkedIn: https://www.linkedin.com/in/melissa-sue-john-53709626. Then, read this step-by-step guide: How to create a business LinkedIn account
- Twitter. Twitter might not “sell” your customers to come into your store, but it surfaces to the top in searches and presents one of the easiest and fastest ways for customers to reach out to you. It’s also a location-based tool that lets you search for customers in your area. Learn how to create a business Twitter account. Follow us on Twitter: @laurensimonepub
- YouTube. Some people don’t have time to read reviews, scroll through a website, or comb through social media posts. A video is easy. Just hit play. A YouTube video (even just one) is a solid small business marketing vehicle to reach over 30 million customers who are watching almost 5 billion YouTube videos a day. Subscribe to our YouTube page: https://www.youtube.com/channel/UC99BBUEjTxgGgXqlV-D3P1g
Learn which target demographic uses which platforms to be able to attract the right customer.
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Gallager, K. (2017, August 4). The Social Media Demographics Report: Differences in age, gender, and year. Business Insider. https://www.businessinsider.com/the-social-media-demographics-report-2017-8
Gargaro, D. (2021, March 5) 18 Local Marketing Strategies to Promote your local business. https://www.business.com/articles/local-marketing-strategies-for-small-business/
Heaslip, E. (2021, February 1). 8 Black owned small business directories. https://www.uschamber.com/co/start/strategy/black-owned-businesses-directories
Pitman, J. (2021, May 24). The Ultimate List: 50 Online Local Business Directories. https://blog.hubspot.com/blog/tabid/6307/bid/10322/the-ultimate-list-50-local-business-directories.aspx
The Recommender (2020, June 5). How to find and support Black-owned businesses, wherever you are. https://www.fastcompany.com/90512942/how-to-find-and-support-black-owned-businesses-wherever-you-are
Womply (2021). 25 free business listing websites every small or local business should be on. https://www.womply.com/blog/25-free-listing-websites-every-small-business/
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